Shazam, the app that listens and recognizes what song is playing, has been a cutting-edge product since the company’s inception in 1999. The company’s widely useful and universally in-demand audio recognition technology has put them at the forefront of the space for years, and made Shazam one of the most popular apps in the world. To “Shazam” is now widely recognized and utilized as a verb in conversation.According to a report from TechCrunch, the British company is in the process of finalizing a deal to sell Shazam to U.S. tech giant Apple for sums estimated to be north of $400M. The move will allow Apple to further improve their music delivery capabilities and make for a more immersive listening experience for their customers.In recent years, the company has extended the technology beyond helping you remember “who sings that song that’s playing right now” It also integrates with other apps like Snapchat and Apple’s Siri, and it currently sends lots of traffic to other music apps like Spotify and Apple Music, which pay Shazam when those clicks convert to purchases. The Shazam app is now used as an interactive tool for advertisers, bars and restaurants, music venues and more. Shazam’s augmented reality brand marketing service lets you discover content based on pictures that you snap with the app. “You came for music, stay to experience McDonald’s Karaoke, MTN Dew VR Racing and much more,” is the company’s pitch on this feature.It’s not clear which of these operations will carry on post-acquisition, and which of these might be something that Apple would integrate into its own business (and how), but it’s notable that much of what Shazam does is very synergistic with what Apple apple already has in place and in the works. It’s likely that the technology will be used to attract more users to the Apple Music platform.This is not the first large-scale acquisition Apple has made in the music space in recent memory. In 2014, Apple acquired Beats for more than $3B, and absorbed Beats’ executive team–including Dr. Dre, Jimmy Iovine, and Trent Reznor–into the Apple family to continue pushing the limits of the product/service they created with the help of the tech monolith. Beats became the basis for Apple Music, which has roughly 30 million users as of this Fall (Spotify has 60 million paying customers, and 140 million overall).We are excited to see what the inventive minds at Apple will be able to think up to improve the music listening experience using Shazam’s unique technology.[via TechChrunch]
More AP sports: https://apnews.com/apf-sports and https://twitter.com/AP_Sports,Tampa Bay Lightning advance to face Dallas Stars in Stanley Cup finals, beating New York Islanders 2-1 in OT in Game 6 April 22, 2020 Share This StoryFacebookTwitteremailPrintLinkedinRedditThe Latest on the effects of the coronavirus outbreak on sports around the world:___The French rugby league has canceled the semifinals of its Top 14 league because of the coronavirus pandemic. The Latest: French rugby league cancels Top 14 semifinals Associated Press City authorities have extended a ban on major events with more than 5,000 people until October 24. More than 62,000 people took part in the marathon last year.Organizers say they will take time to “engage with the consequences of the authorities blocking our events, agree on further steps and then inform you.”There was no mention of any plan to restrict the race to elite runners only. That was the solution used by the Tokyo Marathon on March 1.The Berlin Marathon is typically one of the fastest in the world. The current men’s world record was set in Berlin by Eliud Kipchoge in 2018.___ The LNR’s executive committee abandoned hosting the semifinals on June 19 and 20 and the final in mid-July in the southern city of Nice but says they could potentially be played before the end of summer if health conditions allow.The LNR says it is waiting to see what rules the government sets out following the end of lockdown before definitively deciding if a resumption is possible.France is under lockdown until May 11.___The Berlin Marathon says the race cannot be held as planned in September because of new restrictions in the city related to the coronavirus pandemic.