The Robert Wood Johnson Foundation (RWJF) announced that Somava Stout of Harvard Medical School (HMS) and Cambridge Health Alliance (CHA) is one of 10 winners of its first-ever RWJF Young Leader Award. The award recognizes leaders from across the U.S. who are ages 40 or under for their exceptional contributions to improving the health of the nation. The awards also signal the winners’ strong potential for future leadership.Stout is an instructor in medicine at HMS and a primary care physician committed to improving the health of underserved communities through patient-centered health system redesign. As vice president of patient-centered medical home development at CHA, she leads the patient-centered medical home transformation of the health care system’s network of primary care and specialty practices in Cambridge, Somerville, and Boston’s metro-north communities.
Wendy’s says the list of locations affected by its malware breach now tops 1,000 – more than three times its previous estimate – and it said the malware targeted point-of-sales systems and cardholder names, numbers and verification codes.In June, the franchise admitted that a “significantly higher” number than the previous estimate of 300 restaurants had been affected, and they admitted the threat might not yet be contained. On Thursday, the franchise admitted that card information had been stolen at 1,025 of its locations.“It is an outrage that retailers continue to compromise the safety of consumers’ sensitive financial information and our economy,” said NAFCU President and CEO Dan Berger. “Congress must act to implement national data security standards for retailers. Without these standards, essentially every time consumers use their credit or debit card they are gambling to see when their data will be breached, not if.” continue reading » 1SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr
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Narduzzi found his name on the list on Sunday after being flagged 15 yards for unsportsmanlike conduct in the first half of a sobering 51-6 loss to rival Penn State. He apologized to his players and pledged it was a one-time event.The fourth-year coach hopes he can say the same about the second half the Panthers (1-1) endured while getting drilled by the Nittany Lions, who ripped off the game’s final 44 points and didn’t let up in the final minutes.Narduzzi had made it a point to say in the run-up to the 99th meeting between the two schools that playing Penn State is different from any other game on Pitt’s schedule. That doesn’t mean there’s any difference in the emotions after the outcome. The pain he felt Sunday wasn’t any different from any of the 17 other defeats he’s experienced since taking over.“They all hurt,” Narduzzi said Monday. “I don’t care what they are … it doesn’t matter.”The goal this week will be translating that perspective — that as difficult and ugly as the final 30 minutes against the Nittany Lions were, there is plenty to play for — to his club this week. Pitt opens Atlantic Coast Conference play on Saturday when Georgia Tech (1-1) visits. Pitt lost each of the last two years the week after facing Penn State, though both times it was to nationally ranked Oklahoma State.The Yellow Jackets and their unique triple-option provide a different kind of test. Pitt’s biggest challenge will be finding the emotional resiliency necessary to bounce back after a miscue-laden final two quarters in which they were outclassed on both sides of the ball.“Our players didn’t respond to adversity, our coaches didn’t respond,” said Narduzzi, who reiterated that it starts with him.Maybe, but a little help from the passing game would go a long way. Quarterback Kenny Pickett spent most of the night under heavy duress, took four sacks and passed for just 55 yards, barely half of that (32) to wide receivers. Through two weeks, Pitt is 122nd in the country in yards passing.Narduzzi made it a point to defend Pickett, offering a reminder that the sophomore was making just his third collegiate start. At the same time, Narduzzi acknowledged there were receivers who were running open at times and didn’t get the ball due to either the pressure Pickett faced or his reluctance to let it fly.“He’s a great QB,” Narduzzi said. “We’ve got a lot of faith in him. It’s his first time going through something like that.”Still, Pickett wasn’t much in the mood for consolation. When asked after the game if things could have been different if the Panthers had scored on a fourth-and-3 from the Penn State 4 late in the first half, he shrugged his shoulders.“That was a good word you used there. You said ‘coulda.’ Could of doesn’t mean . I don’t want to curse in front of you guys, but, could of doesn’t mean anything. We’ve got to come out and answer and be better.”The sooner the better. The next month includes trips to Central Florida and Notre Dame.“We’re not going to measure anything after a game, one game, two games, three games,” he said. “You are where you are. Everybody’s got goals. Every week this is the most important game.”___More AP college football: https://apnews.com/tag/Collegefootball and https://twitter.com/AP_Top25 Pittsburgh coach Pat Narduzzi , center, talks with his defense during the first half of an NCAA college football game against Penn State in Pittsburgh, Saturday, Sept. 8, 2018. Penn State won 51-6. (AP Photo/Gene J. Puskar) PITTSBURGH (AP) — Pittsburgh coach Pat Narduzzi puts together a penalty chart that he shares with his players the day after every game, hopeful to use each to prevent similar penalties from happening in the future.
In this Nov. 5, 2015, file photo, Bill Fralic watches a news conference in Pittsburgh. Former star Atlanta Falcons lineman Bill Fralic died Thursday, Dec. 13, 2018. He was 56. (AP Photo/Keith Srakocic, File) PITTSBURGH (AP) — Bill Fralic, the burly, bruising and athletic offensive lineman who starred for the Atlanta Falcons and was a three-time All-American at Pittsburgh, has died. He was 56.The school said Fralic had cancer and died Thursday at his home in suburban Atlanta.Fralic was the first offensive lineman to finish in the top 10 in Heisman Trophy balloting — finishing eighth in 1983 and sixth in 1984. He was inducted into the College Football Hall of Fame in 1998. The school retired his No. 79 at halftime of his final home game in 1984.“Bill Fralic is the best,” Joe Moore, who worked as Pitt’s offensive line coach during Fralic’s career, once said. “If you can find somebody better, bring him to me. I’ve been privileged to coach some good ones here, but none better than Bill Fralic. Those kind only pass through once.”The Falcons selected Fralic with the second overall pick in the 1985 draft. He spent nine seasons in the league, including eight as a fixture with the Falcons. He was named to the Pro Bowl four times and earned All-Pro honors in 1986 and 1987. The NFL placed him on its All-Decade Team for the 1980s.“Bill Fralic was not only an all-time player at the University of Pittsburgh, but also an all-time human being,” Pitt football coach Pat Narduzzi said in a statement. “His generosity, support and concern for others was unmatched. For as hulking a figure as he was, Billy was even larger in his kindness and passion for others.”Fralic’s playing career ended after the 1993 season with the Detroit Lions. He was a radio analyst for Pitt and the Falcons following his retirement.Fralic grew up in suburban Pittsburgh, starring at Penn Hill High School before joining the hometown Panthers. He never forgot his roots, footing the hotel bill for the Penn Hills football team last week when the Indians traveled to Hershey, Pennsylvania, to play in the Class 5 A state title game, which they won.___More AP college football: https://apnews.com/Collegefootball and https://twitter.com/AP_Top25
Crowding the plate, fearsome and fearless, Frank Robinson hammered his way into the Hall of Fame.His legacy, however, was cemented that day in 1975 when he simply stood in the dugout at old Cleveland Stadium — the first black manager in Major League Baseball.Robinson, the only player to earn the MVP award in both leagues and a Triple Crown winner, died Thursday at 83. He had been in failing health and in hospice care at his home in the Bel Air section of Los Angeles. MLB said he was with family and friends at the time.“Frank Robinson’s resume in our game is without parallel, a trailblazer in every sense, whose impact spanned generations,” Commissioner Rob Manfred said in a statement.Robinson hit 586 home runs — he was fourth on the career list behind only Hank Aaron, Babe Ruth and Willie Mays when he retired and now ranks 10th. An MVP with Cincinnati and Baltimore, he led the Orioles to their first World Series championship in 1966.“Frank Robinson and I were more than baseball buddies. We were friends. Frank was a hard-nosed baseball player who did things on the field that people said could never be done,” Aaron posted on Twitter.“Baseball will miss a tremendous human being,” he said.An All-Star outfielder in 12 seasons and a first-ballot selection to Cooperstown, Robinson also was a Rookie of the Year, a Gold Glove outfielder and a bruising runner.But his place in the sport’s history extended far beyond the batter’s box and basepaths.In this 1967 file photo, Baltimore Orioles outfielder Frank Robinson smiles. Hall of Famer Frank Robinson, the first black manager in Major League Baseball and the only player to win the MVP award in both leagues, has died. He was 83. Robinson had been in hospice care at his home in Bel Air. MLB confirmed his death Thursday, Feb. 7, 2019.(AP Photo/File)Robinson fulfilled his quest to become the first African-American manager in the big leagues when he was hired by the Cleveland Indians. His impact was immediate and memorable.The Indians opened at home that year and Robinson, still active, batted himself second as the designated hitter. In the first inning, he homered off Doc Medich and the crowd went crazy, cheering the whole April afternoon as Cleveland beat the Yankees.The Reds, Orioles and Indians have retired his No. 20 and honored him with statues at their stadiums.Robinson later managed San Francisco, Baltimore and Montreal. He became the first manager of the Washington Nationals after the franchise moved from Montreal for the 2005 season — the Nationals put him in their Ring of Honor.More than half the major league teams have had black managers since his debut with Cleveland.Robinson later spent several years working as an executive for MLB and for a time oversaw the annual Civil Rights Game. He advocated for more minorities throughout baseball and worked with former Commissioner Bud Selig to develop the Selig Rule, directing teams to interview at least one minority candidate before hiring a new manager.For all he did on and off the field, Robinson was presented the Presidential Medal of Freedom by George W. Bush in 2005.“Frank Robinson’s wife, Barbara Ann Cole, once said, “He believes in rules and he respects the game. He reveres the game,‘” Bush said in a statement. “When I presented him with the Presidential Medal of Freedom in 2005, I noted that ‘Baseball fans across America will tell you the feeling is returned. In the game we love, few names will ever command as much respect and esteem as the name of Frank Robinson.’”Brooks Robinson, a fellow first-ballot Hall of Famer, said he spoke to his Baltimore teammate and longtime friend a few days ago.“He was the best player I ever played with,” he said.Hall of Fame manager Joe Torre played against and worked with Frank Robinson for years.“He was a tough nut,” Torre recalled at the owners’ meetings in Orlando, Florida. “He never lost that feistiness, which puts a smile on your face … He was always that guy that commanded a lot of respect and he had a presence about him.”Born Aug. 21, 1935, in Beaumont, Texas, Robinson attended McClymonds High School in Oakland, California, and was a basketball teammate of future NBA great Bill Russell. But it was on the diamond, rather than court, where fame awaited Robinson.“We all know we lost one of the Greats,” tweeted Russell, also the first black coach in the NBA.Starting out in an era when Mays, Aaron, Mickey Mantle and Ted Williams were the big hitters, Robinson more than held his own over 21 seasons — if anything, many who watched Robinson felt he never got his full due as an all-time great. He finished with 1,812 RBIs and hit .294 — he played in the World Series five times, and homered in each of them.Robinson was the only player to hit a ball completely out of old Memorial Stadium in Baltimore and once connected for grand slams in consecutive innings of a game. But he didn’t just slug away, as evidenced by a .389 on-base average boosted by 1,420 walks against 1,532 strikeouts. Extremely alert on the bases, he had 204 steals.Robinson played the game with grace, yet was known as a fierce competitor who combined hard work with natural talent. He planted himself near the plate, yielding to no pitcher, and didn’t seem to care about being brushed back or getting hit by a pitch 198 times.“Pitchers did me a favor when they knocked me down,” Robinson said. “It made me more determined. I wouldn’t let that pitcher get me out.”And opposing pitchers noticed.“Frank Robinson might have been the best I ever saw at turning his anger into runs. He challenged you physically as soon as he stepped into the batter’s box, with half his body hanging over the plate,” Hall ace Bob Gibson once wrote.“As a rule, I’m reluctant to express admiration for hitters, but I make an exception for Frank Robinson,” Gibson wrote.Robinson carried a similar philosophy as a baserunner, unapologetically sliding spikes high whenever necessary.“The baselines belong to the runner, and whenever I was running the bases, I always slid hard,” Robinson declared.Robinson broke in with a bang as a 20-year-old big leaguer. He tied the first-year record with 38 home runs for Cincinnati in 1956, scored a league-high 122 times and was voted NL Rookie of the Year.Robinson was the 1961 NL MVP after batting .323 with 37 homers and 124 RBIs for the pennant-winning Reds, and reached career highs in runs (134) and RBIs (136) in 1962.All-time hits leader Pete Rose joined the Reds the next year.“He had a huge influence on me when I first came up in ’63,” Rose told The Associated Press by phone. “Frank was a really aggressive, hard-nosed player, and it rubbed off on everybody. Frank was the one who took me under his wings, so to speak. … Frank consistently talked to me about playing the game the right way,” he said.Robinson was an All-Star, too, in 1965, but Reds owner Bill DeWitt decided Robinson was an old-ish 30 and it was time to make a move.That December, Robinson was the centerpiece in what would ultimately be one of the most lopsided trades in baseball history, going to Baltimore for pitchers Milt Pappas and Jack Baldschun and outfielder Dick Simpson.Robinson became an instant hit with the Orioles in 1966 as the unanimous AL MVP and a Triple Crown winner.On May 8, he became the only player ever to hit a home run completely out of Baltimore’s home park, Memorial Stadium. The drive came against Cleveland ace Luis Tiant, and the spot where the ball sailed over the left-field wall was marked by a flag that read “HERE” that remained in place until the Orioles left for Camden Yards in 1991.Robinson batted .316 with 49 home runs and 122 RBIs during his first season in Birdland. He then homered in the first inning of the 1966 World Series opener at Dodger Stadium and capped off the four-game sweep of Los Angeles with another homer off Don Drysdale in a 1-0 win in Game 4.Robinson hit two home runs against Rose and the Reds to help win another crown for the Orioles in 1970.All told, Robinson was an All-Star in five of his six seasons with Baltimore, reaching the World Series four times and batting .300 with 179 home runs. The cap on his Cooperstown plaque carries on O’s logo.Pappas went 30-29 over two-plus seasons with the Reds, Baldschun won one game in 51 appearances over two years with Cincinnati and Simpson hit five home runs as a part-time outfielder for the Reds during two mediocre seasons.Robinson was traded to the Dodgers before the 1972 season. He played for the California Angels in 1973 and was dealt to Cleveland late in the 1974 season.His managerial debut came 28 years after Jackie Robinson broke the MLB color barrier as a player.“Every time I put on this uniform, I think of Jackie Robinson,” Frank Robinson said as he began his new role.Jackie Robinson’s widow, Rachel, and daughter Sharon paid tribute.“Frank Robinson was a dear friend and realized one of Jack’s great hopes, becoming baseball’s first African-American manager. He was remarkable and made us all feel proud for his many contributions to baseball and to society,” they said together in a statement.Robinson had coached for the Orioles and worked in their front office when he became their manager in 1988 after the team opened at 0-6. Things didn’t get much better right away as Baltimore went on to lose its first 21 games and finished 54-107. The next season, the O’s went 87-75 and Robinson was voted AL Manager of the Year.Tough and demanding, he went 1,065-1,176 overall as a big league manager.A no-nonsense guy, Robinson also had a sharp wit. That served him well in Baltimore where, in addition to being a star right fielder, he was the judge for the team’s Kangaroo Court, assessing playful fines for missing signs, uniform mishaps and other things he deemed as infractions.At the time, the Orioles had a batboy named Jay Mazzone, whose hands were amputated when he was 2 after a burning accident. Mazzone capably did his job for years with metal hooks and became good friends with Robinson.Some players, though, initially weren’t sure how to treat the teen.“Frank Robinson broke the ice,” Mazzone said. “He was running his Kangaroo Court and calling a vote among the players, whether to fine somebody or not.”“It was either thumbs up or thumbs down,” he recalled. “After the vote, he said, ‘Jay, you’re fined for not voting.’ Everybody laughed. After that, I was treated just like everybody else.”Survivors include his wife, Barbara, and daughter Nichelle.There was no immediate word on funeral arrangements. The family said in lieu of flowers, contributions in Robinson’s memory could be made to the National Civil Rights Museum in Memphis, Tennessee, or the National Museum of African American History & Culture in Washington, D.C.___AP Sports Writer Joe Kay and AP Baseball Writer Ronald Blum contributed to this report.___More AP MLB: https://apnews.com/MLB and https://twitter.com/AP_Sports This is a May 19, 1966, file photo showing Baltimore Orioles’ Frank Robinson at bat. Hall of Famer Frank Robinson, the first black manager in Major League Baseball and the only player to win the MVP award in both leagues, has died. He was 83. Robinson had been in hospice care at his home in Bel Air. MLB confirmed his death Thursday, Feb. 7, 2019.(AP Photo/File)
LIGHTSTREAM HEADS FIELD OF EIGHT PROVEN 3-YEAR-OLD FILLES IN OPENING DAY, GRADE I, $300,000 LA BREA STAKES
ARCADIA, Calif. (Dec. 21, 2016) – Highly regarded Lightstream will step out for the first time in her six race career with new California connections backing her. Prominent So Cal owners, Little Red Feather Racing, have recently bought a share in the Florida-based filly by Harlan’s Holiday, who could very likely go off as the favorite over hometown hero, Enola Gray, in the 45th running of the Grade I, $300,000 La Brea Stakes for 3-year-old fillies on Dec. 26.A winner of the Grade II Raven Run Stakes at Keeneland on Oct. 22, Lightstream has never run out of the money, even in her last three graded stakes attempts. Trained by Brian Lynch, Lightstream was a second place finisher in the Grade I Test at Saratoga on Aug. 6 and ran third in the Grade I Mother Goose at Belmont on July 2. Julien Leparoux, aboard for her first two races, and also her most recent victory, will travel west and once again have the mount.Lightstream is owned by Up Hill Stable, Head of Plains Partners, LLC and Little Red Feather Racing. In six career races she has amassed earnings of $457,000.Enola Gray will have a new rider Monday at Santa Anita Park. The 3-year-old filly will gain Hall of Fame jockey Mike Smith for the first time in six career outings.Bred in California by owner Nick Alexander, Enola Gray has been on everyone’s list since an impressive 16 ¼ lengths win in her first ever outing, a six and-a-half furlong maiden special weight at Santa Anita on April 10. Since then, the Phil D’Amato trained filly by Grazen hasn’t run worse than second. A winner of three ungraded stakes earlier in the year – the Melair on May 28, the Fleet Treat on July 22 and the California Distaff Handicap down the hillside turf course on Oct 15, “Gray” will take a shot at her first-ever added money attempt in the La Brea.The field, including jockeys and weights for the Grade I La Brea Race 7 – Approximate post time: 3 p.m. Lunar Empress, Norberto Arroyo, Jr., 119 Lightstream, Julien Leparoux, 121Finley’sluckycharm, Brain Hernandez, Jr., 119Constellation, David Flores, 119Coniah, Tyler Baze, 119Chao Chom, Kent Desormeaux, 119 Enola Gray, Mike Smith, 119Perfect Pic, Santiago Gonzalez, 119
AT LEAST two people have been killed and dozens more injured in several bomb attacks at the Boston marathon today.Many Irish people were taking part in the Patriot’s Day run, including some people from Co Donegal, friends say.There are reports of other bomb alerts in the city, which has a large Irish – and a large Donegal population. The Boston Herald reported “two huge explosions” just before 3 p.m. local time at the Boston Marathon finish line at Copley Square.“I saw two explosions. The first one was beyond the finish line. I heard a loud bang and saw smoke rising,” Herald reporter Chris Cassidy, who was running in the marathon, said.The Herald’s site was down, following the news breaking.One eyewitness tweeted an apparent photo of the aftermath. The Boston Globe reports a staffer at the scene, saying at least dozens have been seriously injured. The Fairmont Copley Plaza hotel is reportedly under lockdown.The marathon itself, on its Facebook page, referred to the blasts as bombs. Authorities did not say immediately what caused the explosions.Security has been stepped up in New York and Washington as a direct result of the incidents.There are also extra security precautions in London where a marathon is due this weekend. SEVERAL DEAD AND MANY INJURED IN BOSTON MARATHON BOMB ATTACKS – MANY IRISH WERE TAKING PART was last modified: April 16th, 2013 by BrendaShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:SEVERAL DEAD AND MANY INJURED IN BOSTON MARATHON BOMB ATTACKS – MANY IRISH WERE TAKING PART
Plants need to know when to flower and produce seed. They can read the sunshine, but what about plants living in shade or cloudy conditions? It turns out they have two mechanisms for telling time: a light meter and an hourglass. If the light meter doesn’t switch on, the hourglass lets the plant know it had better flower while it still has a chance to make seed. Science Daily reported on work by the Max Planck Institute for Developmental Biology, published in Cell.1 The way the hourglass works is through micro-RNAs. By binding to messenger RNAs destined to start flowering processes via SPL proteins, they inhibit their actions. “Jia-Wei Wang and colleagues demonstrate that independent of external cues, the concentration of the microRNA declines over time, like sand running through an hourglass,” the article explained. “When the microRNA concentration falls below a certain level, enough SPL proteins are produced to activate the flowering process even in the absence of other regulators that measure day length or external temperature.” The two mechanisms provide redundancy for the plant to ensure flowering. “The redundancy of environment-dependent and �independent mechanisms ensures that plants do not wait forever until flowering,” Max Plank director Detlef Weigel explained. “Better flower once, then never.” Neither the Max Planck press release nor the scientific paper mentioned evolution once.1. Wang, Czech and Weigel, “miR156-Regulated SPL Transcription Factors Define an Endogenous Flowering Pathway in Arabidopsis thaliana,” Cell, Volume 138, Issue 4, 738-749, 21 August 2009, doi:10.1016/j.cell.2009.06.014.Micro-RNAs were only discovered in the last decade. This is another example of them in action with a functional regulatory role. Darwinians will undoubtedly have a tall tale ready to explain this, but systems biology, which sees an organism as a system of interrelated and coordinated parts (see 07/21/2009), needs Darwinian storytelling like a teenage face needs a zit.(Visited 14 times, 1 visits today)FacebookTwitterPinterestSave分享0
The Long Run initiative encourages companies to run their operations ina sustainable and eco-friendly way. Davison’s Camp in Zimbabwe’s HwangeNational park (formerly known as Wankie), is one of Wilderness Safaris’ 52 international destinations. The company’s Children in the Wildernessprogramme helps youngsters whose livesare troubled by poverty or illness toexperience nature at an educational camp.(Images: Wilderness Safaris) MEDIA CONTACTS • Olivia PasiniZeitz Foundation+39 3333102034 RELATED ARTICLES • SA scholar named a Charlotte fellow • New drive for Gauteng tourism • Ugandan eco-project up for award • Game park facelift to boost tourism • Responsible tourism at Buffalo RidgeMark ReidSouth African tour operator Wilderness Safaris has become the first tourism industry-based signatory to the Zeitz Foundation’s Long Run conservation initiative, and also the first from the African continent.Established in 2008 by business entrepreneur and CEO of global sportswear manufacturer Puma, Jochen Zeitz, the Zeitz Foundation is a non-profit organisation headquartered in Kenya.The foundation’s flagship programme, the Long Run, was launched in 2009 with a philosophy of taking action today to ensure a better tomorrow. Sustainability is a top priority, achieved through a holistic balance of conservation, community, culture, and commerce, or what the Zeitz Foundation calls the 4Cs.These four principles are at the heart of the Global Ecosphere Retreat (GER) certification system, for certified Long Run destinations which embody the 4Cs in their operations.Leading the way in sustainable tourism In May 2011 JSE-listed Wilderness Holdings Limited not only became the first African and South African supporter of the Zeitz Foundation’s Long Run scheme, but also the first in the tourism industry.Along with other brands such as Sefofane Air Charters and the Safari and Adventure Co., Wilderness Safaris is a thriving component of the group.Established in 1983, Johannesburg-based Wilderness Safaris has, over the 28 years of its existence, built a business on sound ecotourism and conservation – in essence, acting today for a better tomorrow.Offering marine, wildlife and heritage safaris in seven countries – Botswana, Namibia, Malawi, Zimbabwe, Zambia, Seychelles and South Africa – and managing over 7.1-million acres of land in eight of Southern Africa’s 11 biomes, Wilderness Safaris views care of the environment as a top priority.The company acts from the belief that the world’s wilderness areas will save humankind, and is actively involved in protecting wilderness areas and biodiversity, getting local communities involved, and working to make a difference in Africa.Of the 2 700-plus people the company employs, more than 85% come from the remote rural communities in areas where Wilderness Safaris works. The company has made a concerted effort to understand their employees’ backgrounds, perceptions and culture, as these are central to its success.The company runs a number of programmes, including community- and climate-related projects, the Wilderness Safaris Wildlife Trust, and Children in the Wilderness – all with the goal of good governance. Its conscientious and green-minded approach to business has earned awards from National Geographic, Condé Nast, the Telegraph (UK), and the World Travel and Tourism Council, among others.In a recent press release, Wilderness Safaris CEO Andy Payne said: “The reason Wilderness exists is to conserve pristine wilderness areas and the flora and fauna that they support. We believe that in conserving these areas, and including the local communities in this process, we will make a difference to Africa and ultimately the world.”Payne added that cultural and biological diversity is what makes the earth an interesting place, and that by joining The Long Run, the company hopes to spread the message that long-term success depends on sustainable business operations.Conservation, community, culture, and commerceConservation is a key factor in the operation of all Long Run destinations, which continually strive to support the sustainable use of natural resources. This in turn safeguards the integrity of the ecosphere. Conservation efforts common to all destinations include efficient management of energy, water and waste; land planning; and carbon footprint reduction, among others.GER certified destinations value the people they work with, and their activities are aimed at improving the lives of all communities associated with the company. Community activities include addressing fair working conditions, local and regional relations, social ventures, social accountability, and support for small and medium enterprises, among others.In the cultural sense, the Long Run initiative aims to strengthen intercultural relationships, while preserving cultural heritage and boosting awareness of cultural diversity. The initiative encourages a range of cultural activities, ranging from local cuisine and architecture to film and music, from crafts to sculpture, as well as sport, which is a valuable and known tool for promoting social cohesion and cultural interaction.Commerce affects not only a destination’s sustainability prospects, but also the people who live in a particular ecosystem and who must be able to earn a decent living. Sustainable commercial enterprises provide a steady source of income, and also allow for investment into schemes that uphold the 4Cs. Long Run destinations are involved not only in eco-tourism, but also in non-tourism activities such as reforestation, agriculture and horticulture, wildlife management, and livestock ranching.