BBC to Reinvent Programming With AI Assistance

BBC to Reinvent Programming With AI Assistance

first_img McDonald’s Plans to Serve AI Voice Technology at Drive ThruCIMON Returns to Earth After 14 Months on ISS The British Broadcasting Company hopes artificial intelligence can help create “a more personal BBC.”The new Data Science Research Partnership brings together industry experts, international organizations, and researchers from eight UK universities to revamp programming.Over the next five years, analysts will work to “create a body of research, insights, and prototypes that can start making a real impact on the BBC and its audiences,” according to a press announcement.Combining anonymized data with “cutting-edge” algorithms and analytics, the Beeb plans to focus on four specific areas:Understanding audiences: What do viewers want from the BBC? Why do they want it? What impact do programs or services have on them?Understanding content: What can machine learning reveal about existing programs? What does the BBC stand to gain from it?Curation and personalization: Design tools and algorithms to help programmers make editorial and commissioning decisionsContent of the future: Design future experiences based on object-based broadcasting and new forms of data journalism“Machine learning is going to play an increasingly important role in the world,” according to Samantha Chadwick, head of partnerships at BBC R&D. “We want to apply these advances in data science to the media industry and make a real difference to people’s lives.”The partnership also allows for a range of educational opportunities, including training a new generation of data scientists on “real media problems.”“The BBC has always been at its best when it combines creativity with technology,” Chief Technology and Product Officer Matthew Postgate said in a statement.“As we reinvent the BBC, we can see the opportunities that data and machine learning are opening up for us, our creative talent and our audiences,” he added.Participating institutions include: the Universities of Bristol, Manchester, Edinburgh, and Surrey; Imperial College London; Queen Mary University of London; Ulster University; and University College London.Let us know what you like about Geek by taking our survey. Stay on targetlast_img

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