6 principles of infection let your brand ideas and content widely spread
introduction: people want their friends in the eyes "are forward-looking, meaningful, interesting," we need to do to cater to people’s identity to show off to friends, they are eager to construct the image. Let the audience willing to stand with us.
what are the factors that make the content contagious?
In a course of "Contagious: Why Things Catch On" special students and discusses the problem of Professor Jonah Berger
Walton School of business, marketing, and popular acclaim, and has been the main essence of aggregation book. In the book, Jonah Berger put forward the 6 principles of infection: STEPPS.
I and STC small partners after extensive research, demonstration, combined with their own practical experience to interpret these 6 principles are as follows:
principle a social currency (Social Currency)
said, people in the hope that their friends "are forward-looking, meaningful, interesting," we need to do to cater to people’s identity to show off to friends, they are eager to construct the image. Let the audience willing to stand with us.
with the listing of iphone6, Apple has once again become one of the hottest topics. As Apple’s legendary leader, Jobs once again aroused concern. We have recently found that WeChat called "perhaps, Jobs wrote the world’s most famous film critic", produced 47000 reading.
as I said before, it is hoped that he is "in the eyes of friends are forward-looking, meaningful, interesting", so when you share this article in the circle of friends, your friends will see this article because you and a full color of literature and art, and interested in the latest technology trends the glitterati hook, the tall feeling instantly bursting.
principle two incentives (Triggers)
is designed to be able to activate the customer’s inner product and ideas in a specific environment, we will be able to spread the products or ideas associated with this scene. In this way, once the people in a certain environment encountered this popular clues, will think of our products and ideas, and great ideas will cause great spread.
wrote here, the first thing that comes to mind is the logical thinking, I believe you on the morning unshakable a period of 60 seconds of speech is very impressive. Usually we see more or less the contents of the text push or text form, Luo fat in this form of innovation or bonus.
the most important thing is that the logic of thinking in the morning through the voice of the activation of its relevance to the user >