BranchOut business focus from user acquisition to improved productThe stationmaster came in to suck
was yesterday that we had a conversation with Marini, talked about the BranchOut user, where investors of the number has dropped, and the views on the future of the company means what problems.
another way is to send your own ads, ha ha, I have done so now, that is what I said before, put AdSens>
ha ha, don’t get me wrong. I’m not talking about cheating or Hack or anything like that, but I’m using shlf1314 to build a shlf1314 based website.
the number of monthly active users Tencent technology plan
but today, two months later, BranchOut traffic has fallen sharply. Today, BranchOut’s monthly active users are only 2 million 700 thousand, down by more than half compared with April.
simply speaking, is to use shlf1314 API build a foundation, on this basis to add special services, and then put on shlf1314 AdSense create revenue model. My idea is this
users made it easy for BranchOut to raise $25 million in the C series of financing rounds. At the time, BranchOut founder Rick ·, Marini Rick Marini received calls from more than 25 investors.
: A features: Search + comments since the search is the search, you can search what, get feedback from the search service search results, right? So, why not add something up? I’m using the ideas of Web2.0, UGC, User Generate Content, users will comment on the content. A function is integrated into the search service. For example, you search " search results, " milk powder; out, you have to express their views, then you can be beside the comments box to input their own opinions, submit your comment, OK, was recorded, the next time, when someone to search for " " " " milk; milk safety problems; to " " powder; keywords led by content, your comment will appear next to search results, hehe… Feel a bit familiar? Yes, sh419, shlf1314 The search service, is not the main advertising advertising in the search results right? So, I also practice the difference is that my service is a popular free service, you search, you publish your opinion, I got the flow, has been popular.
B profit point can have two methods, one is put up, let the webmaster own ad practices as I mentioned above, the webmaster can specify a keyword, then enter your own web site, and then submit the introduction, so, when someone keywords to search is the webmaster choice keywords, so webmaster ad will appear next to search results. For example, the webmaster website theme is the mobile phone information, then he can register a keyword is " " mobile phone; and so, when someone to search " " mobile phone; when his advertisement appears. This is a webmaster can service for a fee. But I do not intend to unified fee, I am ready to subdivide this service, that is, free of charge, to advertising, fees, will get more deeper.
below is the full text of this article:
said that BranchOut was able to attract 8 million users in just five months because the company took user access as its top priority, Marini said. Under his leadership team efforts to obtain the viral Facebook in the spread of power, so that users have flocked to BranchOut; but these users do not really use this product, so that Marini realized that if he wants to retain users and build a new one to have a sustainable space for development of the company, then you need to shift its attention the weight >
The impressive growth in the number of
at some point, a start-up company that looks very good may suddenly become dangerous. In April this year, BranchOut’s monthly active users reached 8 million people, compared with 400 thousand people in December last year, a substantial increase, which attracted a lot of media and investors attention. BranchOut is a Facebook based professional social network that helps people find jobs through social contacts.
Beijing on July 3rd news, the U.S. technology blog BusinessInsider writer Alison · Shortl Alyson Shontell recently published article said that the number of users of the social network BranchOut occupation Facebook decreased significantly in the past two months on April from 8 million people reduced to 2 million 700 thousand people. The article pointed out that, according to BranchOut founder Rick · Marini said that this change is because the company has changed its business focus, get re design an important product turn from the user, the product will be released in a few months.